Vegetables in
Saudi Arabia are overpriced.

We are here to grow the future for KSA.

90%
Vegetables
Are Imported
1.6%
Land Is Suitable
For Agriculture
80%
Fresh Water
Depleted In KSA
$6B
Vegetable Market
In Saudi Arabia

Our Mission To Establish Locally Grown Vegetables Is Vital For KSA.

What We Do

We are creating hydroponic farms in Saudi Arabia for vegetable production that is cost-effective and local. Our farms are highly scalable and built for the desert climate.

100%
Controlled
Environment
10.5x
Higher Yield
Per Square Metre
95%
Less Water Than Traditional Farming
365
Days Per Year
We Can Grow
A hydroponic greenhouse

Meet The Team

A collection of people passionate about using local hydroponics.

Lawrence Ong
CEO
Lawrence has spent most of his career working in startups in various industries. Most recently he has been COO of a $100mil fintech company, scaling their international team to 25 countries.

Before this, he led a career in both B2B and B2C marketing, as well as business strategy consulting. He reached 10 million people through his campaigns and worked alongside brands such as Honda, NordVPN and Lotus.
Christina Khalife
COO
Christina has a strong academic and business background as an Agricultural Engineer, having set up previous hydroponic farms in West Africa.

In addition to this, she has worked for the UN ESCWA. She oversaw the creation of environmental and agricultural policies in MENA and secured a $10 million grant for a food security initiative in the region.